Jasmine Thai
Managing Director
Analytical, Accurate & Conscientious

Established in 2006 as Phu Bao Tours specializing in travel and tours in Vietnam, we've strived year after year and manifested as one of the most trusted destination management companies. In 2018, we alchemized and rebranded to JBA - Journey Beyond Asia.
We focus on MICE & Premium Leisure travel planning and services, which are carefully crafted and fully committed, with professional execution plans and procedures, to the best success and maximum guest satisfactions
Managing Director
Analytical, Accurate & Conscientious
Business Director
Visionary, Forward-thinking, Influential
Senior MICE Manager
Dynamic, Energetic, Outcome-centric
Senior Key Account Manager
Reliable, Passion, Solution
Senior MICE Operation Manager
Honest, Responsible, Dedicated
Acting MICE Manager
Creative, Strategic, Diligent
Acting MICE Operation Manager
Multitasking, Highly responsible, Reliable
Key Account Manager
Compassionate, Deliberate, Open-minded
MICE Operation
Positive, Careful, Responsible
Business Development Executive
Honest, Dedicated
Graphic Designer
Open-minded, Meticulous, Considerate
Finance Executive
Aggressive, Sincere, Artistic
Project Director
Decisive, Committed, Trustworthy
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years of experience
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projects
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satisfied delegates
"Such a wonderful Thailand supertrip 2023. Our first time and won’t be the last one. Thank you Coach Xuan, Hoa, Alicia, Andrew, JBA and to all staffs who made this amazing Thailand supertrip possible and unforgettable"
I want to thank you for organizing and planning our adventures in Cambodia and Vietnam. As I look at my pictures and go over in my mind all the things we saw, I know we would have never been able to see everything without your assistance.
The guides were friendly, considerate, and very proud of their areas and country. They were always concerned about our safety and comfort and made great suggestions for places to eat. They made our Vietnam experience a combination of beautiful scenery, great food, and wonderful people.
My best to my new friends in Viet Nam!
"I had goosebumps during each different part of the events. But it was fabulous and simply awe-inspiring"
You're all so inviting, thoughtful and so patient with our large group. It's something I've admired since our last trip. Thank you for all your dedication into making this an amazing trip for so many families!
JBA is an exellent partner. Everytime we work together, they always exceed our expectation by their outstanding supportive mindset, high quality production and especially their creative ideas.
THANK YOU very so much for your support and great work on the Unicity project, we could not have done it without you and your team.
Look forward to the opportunity to work with you again in the future.
Thank you Mike & team for the great work for Partner Academy! Event went very smooth thanks to your hard work!
6 Stars excellent service. Japan service was great Vietnam got even better service. Everyone is very nice and welcoming.
Our customers were completely satisfied with your services! Keep up the good works for our next projects in Vietnam!
Morning Pam, I also wanted to sent note to you. Thank you so much for everything. Your dedication is really powerful and I'm so grateful to have met you na ka. This event was suppose to be straightforward but had so many challenges, and only with your support would it have been possible. And to see how you manage your team being a firm and kind boss leader, it's always so impressive to watch. Thank you again for your friendship and support na ka. Love love much!
First of all, we thank you for the fabulous and professional service from Pam and her perfect team on our Phoenix club event in Hanoi and Ho Chi minh on Dec 4 – 8. Which give us a deep impression for everything JBA have done. Here, we specially thank you and send the best regards and most sincere gratitude to all of you. It is really impressive we had this amazing experience for all our participants. Same time, we specially thank an outstanding employee June whom gave the most cooperation, patient and serious atidude during our high standard event.
At the end, we sincerely thank you for the all support from you and your team,
Millions of thanks!
Thank you so much for every thing. This event was taken to a whole new level once we found you. Your smiles and professionalism are without compare. I cannot thank you enough for helping us with all the challenges of hosting in Vietnam. We are looking forward to working with you in the future.