Bringing together over 110 international partners and distributors, the NXP External Distributor 2025 event was a vibrant three-day program that blended business insights, innovation showcases, and cultural immersion in the heart of Bangkok.

The journey began with a high-energy conference, where NXP leaders shared their latest technological breakthroughs and strategies to empower global partners. The evenings came alive with spectacular gala dinners, local cultural performances, and a warm celebration of collaboration under the theme "Brighter Together.”

From seamless logistics and creative stage design to the infusion of Thai artistry and hospitality, JBA proudly delivered a memorable and meaningful experience that strengthened relationships and celebrated NXP’s thriving global network.